Out with the Old, In with the New!

What’s in a name?

The Service and Hospitality Safety Association of Saskatchewan Incorporated has served as the name of our organization for over 22 years. In this time, we have strived to make a difference to our 4,100 members across the province. Our name describes what we are, though it does not, perhaps, “roll off the tongue” as nicely as it could.

When it came time to rename and rebrand the organization, the Board wanted to move from a name which described who we are to one which conveyed what we were about. When the board and staff were asked what mattered most to them, they gave the same answer every time, “The Customer”. There is nothing that represents our organization more than our customer focus. As a result, it has been decided that we will be named after you so that we will never lose that focus.

We have grown from an organization that delivered education and training to 800 people per year to one that reached an audience of over 43,000 in 2018 alone. 2018 marked the end of one chapter in our story and the beginning of a new one as the organization changes its name to…..Service Hospitality.

Service Hospitality represents what the organization has become over the last five years. Over this timeframe, we have:

  • Championed the national standard for health and safety in the hospitality sector through the Hospitality Safety Leadership Certificate Program (HSLC)

  • Led the province in establishing a Mental Health Best Practice Group that has grown to nearly 100 organizations committed to implementing the national standard for psychological health and safety

  • Reached youth by way of the Youth Safety Education Day that involved 200 partnerships last year

  • Engaged newcomers to the province by working with regional colleges, public libraries and gateway/portals

We are focused entirely on our customers, the employers of the service and hospitality industries. We believe that all safety goals are attainable. We also believe in being our best selves each day and in working with others to achieve our goals. We are ready and willing to embrace change in a youthful and vibrant manner. Most importantly, we act as a catalyst for safety within our industries because, in the end, this is all about working with you to prevent people from getting hurt.

We have evolved into something different than what was originally conceived, and we are proud of it. It is now time for the name to reflect that change. As of March 2019, we will officially say good-bye to SHSA and say hello to

“Service Hospitality”!


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